Valentine's Day is around the
corner. In many parts of the world, especially in the United States and England
(where the holiday of hearts originated), February 14 is the time for men,
women and children to express their love and affection to people close to them.
The color of the day is predominantly red with splashes of white and pink.
Chocolates, candies, little cakes, adorable teddy bears, mushy and sometimes
kitschy greeting cards, and flowers of all kinds, not just roses, are bought,
sold and delivered on the week of the 14th of February. The most popular images
are those of hearts and cupids.
Because of intense
commercialism, Valentine's Day practices common to the US and England have
invaded the shores of other countries. From Europe to Africa, South America,
the Middle East and Asia, Valentine's Day is celebrated either openly or under
wraps. Some countries have their own Valentine's Day traditions. Usually, it is
the florist or the confectionary makers (and other commercial establishments
like department stores) that push Valentine's Day into the consciousness of the
people for the sake of boosting their sales.
Women take the lead in Japan and Korea during V-Day
For instance, in Japan
Valentine's Day was first introduced in 1936 by a confectionary and cake
company, Morozoff Ltd. The foreigners living in the country were its market at
that time. Other companies followed suit with their own gimmicks and
promotions. Not all Western practices were absorbed by the Japanese, though.
Exchange of Valentine cards or going out on dates was not a popular practice.
What was unique to Japan was the practice of ladies in the office giving their
male co-workers chocolates on V-day. In return, the men would give chocolates
to the women a month later, specifically on March 14. The Japanese call this
day, White Day.